Ask your TV anything and get instant answers
Samsung Vision AI Companion
Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. Its a more visual, personalised way to discover, right from your TV.
Reveal full 4K resolution
NQ4 AI Processor
Experience optimised full 4K viewing with our smart, adaptive AI processor. See every frame in crystal clarity and full colour with intelligent scene-by-scene upscaling for superb cinematic visuals.
Sharp detail, bright scenes
Quantum Mini LED
Quantum Mini LED uses concentrated lighting zones and precise control to reveal more detail in every scene. Whether its the depth in shadows or the brightness of a spotlight, contrast feels sharper and picture quality more refined, so what youre watching stays clear, expressive and full of impact.
Real colours, Real QLED. You deserve nothing less.
Real QLED with 100% Colour Volume
Enjoy picture-perfect Pantone-validated colour in every scene and on every game with Quantum Dot technology. Lose yourself in truly cinematic visuals with boosted brightness for vivid and true-to-life colours and brightness.
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Stay one step ahead
Motion Xcelerator
Experience clear picture and smooth performance with Motion Xcelerator. Samsungs clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.
Jump into games instantly. No console required.
Gaming Hub
Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.
Tailored recommendations from your favourite apps
Smart TV powered by Tizen OS
Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus – all for free.
A gallery at home. A mood for every moment.
Art Store
Transform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether its classic, contemporary or something new, theres always art that fits your moment.
One place. All your smart devices.
SmartThings
Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.
Expertly engineered. Stunningly slim.
AirSlim
Expertly engineered for an ultra-slim design, designed to look stunning from every angle. The slim frame and clean-cabling brings seamlessness to your space.
Follow every pass. Catch every goal.
AI Football Mode
Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.
Youre in control of the conversation
AI Sound Controller
AI Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.
One-of-a-kind visuals that match your mood
Generative Wallpaper
Create visuals that match your mood. Whether you’re hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.
Your visuals, boosted
4K Upscaling
Enjoy 4K picture quality for viewing your favourite movies, shows and YouTube videos. See everything upscaled into a clearer, brighter and better picture.
Light control that elevates every detail
NQ HDR
Enjoy stunning brightness and rich 4K detail, with scenes that automatically adapt to what is happening on screen. Colours feel vivid, highlights shine bright and contrast feels deep, creating a picture that looks bold, lifelike and full of impact.
New life into dull colours
Colour Booster
Experience colour in a new light, with your TV intelligently enhancing colour expression to make every scene vivid and dynamic.
Automatically adjusts to you
AI Customisation Mode
Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.
Enjoy authentic colour, validated by PANTONE
PANTONE Validated
Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.
Adapts to your game
AI Gaming Optimiser
Whether youre deep in strategy or racing to the finish line, every game needs something different. AI Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.
Effortless control for game-changing moves
Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.
Tailored sound, in real-time
AI Sound
Experience sound that adapts to what you’re watching, and where you’re watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.
Sound that tracks the action on-screen
Object Tracking Sound Lite
Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.
TV and soundbar, perfectly in sync
Q-Symphony
Why choose between your TV speakers and a soundbar?With Q-Symphony, you dont have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.
TV you know and love. Just watch.
Samsung TV Plus
Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. Its TV with you in mind.
Your day, on display
Now Brief
Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly – helping you stay organised and connected throughout your day.
Keeping your private information private
Samsung Knox Security
With today’s TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.
